Build your TrustScore with genuine customer reviews and a professional review management strategy
Trustpilot is the world's most recognised third-party review platform, with over 350 million reviews and a global audience that specifically uses it to vet businesses before buying. Unlike Google, which is strongest for local businesses, Trustpilot is particularly powerful for ecommerce, SaaS, financial services, and any business where customers transact online.
Trustpilot reviews can appear directly in Google ads via seller ratings, and Trustpilot profiles frequently rank on the first page of Google for your business name. A strong TrustScore increases conversion rates on your website and from your ads simultaneously.
| TrustScore | Label | Impact |
|---|---|---|
| 4.5 - 5.0 ★ | Excellent | Maximum trust signal, highest conversion uplift |
| 4.0 - 4.4 ★ | Great | Strong trust signal, significant conversion impact |
| 3.5 - 3.9 ★ | Good | Moderate impact, improvement recommended |
| 1.0 - 3.4 ★ | Average / Bad | Hurting conversions, urgent improvement needed |
Unlike Yelp, Trustpilot explicitly allows and encourages businesses to invite customers to leave reviews. You can use their official invitation tools, send review request emails after purchase or service delivery, and integrate the process with your ecommerce platform. Fix Business Reviews sets this up for you and optimises the timing and messaging to maximise response rates.
Yes. Trustpilot provides free widgets and integration code that allow you to display your TrustScore, review count, and individual reviews on your site. Displaying a strong Trustpilot rating on your homepage, product pages, and checkout can increase conversion rates significantly for ecommerce businesses.
If your business has sufficient Trustpilot reviews (generally 100+) and meets Google seller ratings criteria, your TrustScore stars can appear in your Google Shopping ads and search ads. This makes your ads more prominent and typically improves click-through rates.
Google Reviews are best for local and service businesses where customers search geographically. Trustpilot is better suited to ecommerce and online-first businesses because it is specifically used by consumers to evaluate online retailers before purchasing. Many ecommerce businesses run both simultaneously alongside Google review management.
Yes. Reviews that violate Trustpilot guidelines can be disputed and removed. See our Trustpilot Review Removal service for full details. For reviews that are negative but genuine, the best strategy is to respond professionally and generate enough positive reviews to improve your overall TrustScore.
Even 10-20 genuine reviews can make a meaningful difference in conversion rates. 50+ reviews provides credibility at scale. 100+ reviews unlocks Google seller ratings eligibility. The TrustScore updates with each new review, so improvement is visible quickly.
Trustpilot allows one public response per review. Best practice: respond within 24 hours, acknowledge the experience, explain what happened without being defensive, and invite the customer to contact you directly. Trustpilot displays your response rate on your profile, so consistent responding improves your credibility.
We will review your Trustpilot profile and identify exactly what needs to improve to reach your target TrustScore.
Measurable improvement in 60 days or we keep working free.